Traditional & Digital Marketing
TV Commercials
An audiology practice in West Virginia requested a dozen 0:15 & 0:30 TV commercials to run and refresh quarterly. Our goal was to have a simple and concise — but strong message to inform potential patients on what makes them standout.
TV, Newspapers & Press Releases
Sure, you can buy air time from your local television station — but you can also get it for free! One of the best ways to highlight a significant event or change in your business is via a press release. In Alabama, I turned a private practice’s announcement of a business expansion into a story made perfect for a feature. My goal is to take your “want” in coverage, and turn it into an eye-catching pitch that the media “needs” in their coverage. Below is a sample press release I sent to help Alabama Hearing Associates get a two page feature story published directly into their new market.
Digital Ads (0:15 & 0:30)
Did you know… your dollar goes a long way via digital advertising. I created several 0:15 second ads for a non-profit fundraiser to run on Facebook and Instagram, with a targeted audience around the event area in Fort Wayne. Our team was able to achieve hundreds of thousands of impressions in just a few months leading up to the tournament — for just a couple hundred dollars a quarter in ad spend.